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The Effectiveness of Casino Loyalty Programs - Their ...
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This study is one of only a few empirical studies of customer loyalty programs and is perhaps the most. comprehensive study of customer loyalty and elite loyalty programs in the casino industry. This study resulted in a. number of findings that shed light on loyalty, designing loyalty programs, and casino management.
An Exploratory Study of Casino Customer Loyalty Programs UNLV Theses, Dissertations, Professional Papers, and Capstones Summer 2011 An Exploratory Study of Casino Customer Loyalty Programs Cristina R. Crofts "An Exploratory Study of Casino Customer Loyalty Programs ... This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource ...
A qualitative analysis of the loyalty building attributes ...
The Effectiveness of Casino Loyalty Programs - Their ...
An Exploratory Study of Casino Customer Loyalty Programs 1 Part One . Introduction . Amidst an economy in recession, casino operators have been forced to abandon the build it and they will come strategy. Instead, gaming executives have had to slash spending and focus on doing more with less, as well as becoming more customer-centric.
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